Grillion Insights: Innovation Strategy & Ideas

Britain is enduring another summer of extreme weather, and the consequences are becoming impossible to ignore. Recent BBC reporting highlighted how drought is now hitting businesses across the country—from agriculture and food production to manufacturing, logistics and retail. Even firms that “don’t use much water” are discovering that their suppliers, customers and distribution networks do. Water scarcity has quietly become a system‑wide business risk, not just an environmen

Driving along almost any road in Britain, one thing is impossible to ignore. The litter. Coffee cups. Fast food wrappers. Plastic bottles. Like many people, my first instinct was to think, "Someone should invent a product to solve this." But the more I thought about it, the more I realised litter isn't really a waste problem. It's a behaviour problem. Growing up in Britain during the late 1970s and 80s, there was one message that was impossible to escape: Keep Britain Tidy. I

In a technology-driven world, it’s easy to assume that better systems, faster platforms, and smarter tools are what win customers. But qualitative research consistently points in a different direction: people don’t stay loyal to technology — they stay loyal to how a brand makes them feel. Across interviews and customer conversations, a clear pattern emerges. When asked what drives repeat purchase and recommendation, customers rarely lead with features or functionality. Instea